For Black Friday OLED TV deals in 2026, I’d start with the LG 55-inch C5 as the strongest all-around fit: it pairs a versatile screen size with a recent OLED evo design. The Samsung 65-inch S95F is the premium choice for buyers who want a larger, higher-tier set, while the Samsung 55-inch S85D is a simpler route into OLED. The key tradeoffs are screen size, model tier, smart platform, and whether a refurbished or bundled listing suits your needs. A deal only makes sense when the model, condition, and included accessories match what you actually want. Read on for how the 14 options compare and which type of buyer each one suits.
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Key Takeaways
- The LG 55-inch C5 is my best overall pick because its mid-size screen and current C-series positioning make it a flexible choice for mixed use.
- The Samsung 65-inch S95F is the premium pick, while the 65-inch S90F offers a lower-tier path to a larger Samsung OLED.
- The lineup spans 48-inch compact sets, 55-inch all-purpose models, and 77- and 83-inch screens; room size and viewing distance should guide the choice before model tier.
- The refurbished 83-inch LG C5 and bundled 77-inch LG C5 require extra attention to condition, included items, warranty, and return terms.
- Samsung S-series and LG B-, C-, and G-class choices vary in features and platform, while Sony’s A90K stands out as an older compact alternative rather than a current-generation pick.
| oled tv deals black friday | Screen size | Resolution | Processor | Refresh rate |
|---|---|---|---|---|
| Roku 55-Inch Pro Series OLED 4 | 55 inches | 4K | — | 120Hz |
| LG 83-Inch Class OLED evo AI 4 | 83 inches | 4K | Alpha 9 AI Processor Gen8 | 144Hz |
| LG 55-Inch OLED evo C4 Series | 55 inches | 4K | α9 AI Processor Gen7 | 144Hz |
| Samsung 48-Inch S90H Series OL | 48 inches | 4K | NQ4 AI Gen3 | 165Hz |
| Sony 48-Inch A90K BRAVIA XR 4K | 48 inches | 4K HDR | — | — |
| Samsung 65-Inch Class OLED S90 | 65 inches | 4K | NQ4 AI Gen3 | — |
| Samsung 48-Inch S85H OLED 4K S | 48 inches | 4K | NQ4 AI Gen2 | Up to 120Hz |
| Samsung 77-Inch S84F OLED 4K S | 77 inches | 4K | NQ4 AI Gen2 | Up to 120Hz |
| LG 55-Inch C5 Series OLED evo | 55 inches | 4K | Alpha 9 AI Processor Gen8 | — |
| Samsung 55-Inch Class OLED 4K | 55 inches | 4K UHD | NQ4 AI Gen2 | 120Hz Motion Xcelerator |
| LG 65-Inch Class OLED AI 4K B6 | 65 inches | 4K UHD | A8 AI Processor 4K Gen3 | 120Hz |
| LG 77" C5 OLED evo 4K UHD Smar | 77 inches | 4K UHD | α9 AI Processor Gen8 | 120Hz |
| Samsung 77-Inch Class S90H Ser | 77 inches | 4K | NQ4 AI Gen3 | 165Hz |
| Samsung 65-Inch Class S95F OLE | 65 inches | 4K | NQ4 AI Gen3 | — |
More Details on Our Top Picks
Roku 55-Inch Pro Series OLED 4K Smart TV, 120Hz
For a Black Friday OLED shortlist, I’d give this Roku the edge for viewers who want streaming and gaming features in a straightforward 55-inch set. Its Roku platform puts familiar apps up front, while Dolby Vision and OLED’s deep blacks suit movie nights. The 120Hz panel, VRR, ALLM, and FreeSync Premium also make it a credible console TV, though the LG C4’s 144Hz refresh rate gives gaming-focused buyers more headroom. Roku’s backlit voice remote and finder are useful in a dark room; Bluetooth headphone mode helps when others are sleeping. The tradeoff is that the provided specs don’t identify a processor or HDMI 2.1 input count, so buyers comparing gaming connections have less detail than they do with the LG. Choose it for easy everyday use; skip it if maximum refresh rate is the priority.
Pros:- OLED display with vibrant color and deep blacks
- 120Hz refresh rate with VRR, ALLM, and FreeSync Premium
- Dolby Vision and Dolby Atmos support
- Backlit voice remote includes a remote finder
Cons:- Lower listed refresh rate than the LG 55-Inch OLED evo C4
- Product details do not specify HDMI 2.1 input count
- Product details do not identify the image processor
Best for: Viewers who want a 55-inch OLED with an easy-to-use streaming platform and solid console gaming features
Not ideal for: Competitive gamers who want the highest listed refresh rate and clearly specified HDMI 2.1 connections
- Screen size:55 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz
- HDR:Dolby Vision
- Audio:Dolby Atmos
- Gaming features:FreeSync Premium, ALLM, VRR
- Remote:Voice control, backlit buttons, remote finder
Our verdict“Pick this Roku for uncomplicated streaming and capable gaming in a 55-inch OLED, while gamers seeking a 144Hz panel should compare it with the LG C4.”
LG 83-Inch Class OLED evo AI 4K C5 Series Smart TV (Refurbished)
The draw here is the 83-inch OLED screen: it can make a living room feel more like a dedicated cinema than the 55-inch LG C4 or the compact 48-inch Sony A90K. Its OLED pixels, Dolby Vision, and Dolby Atmos support target immersive film viewing, while the listed 144Hz refresh rate, 0.1ms response time, VRR, and four HDMI 2.1 inputs suit serious gaming setups. AI processing and webOS add everyday viewing and streaming features. Black Friday shoppers should weigh one condition-specific tradeoff carefully: this is refurbished, so its prior use and refurbishment history matter to a purchase decision in ways the new sets in this roundup avoid. Its size also calls for ample room and a suitable viewing distance. I’d shortlist it for buyers who want a very large OLED and accept those constraints; others may prefer a new, smaller model.
Pros:- 83-inch OLED screen suited to a large-room home theater
- 144Hz refresh rate and 0.1ms response time
- Four HDMI 2.1 inputs with G-Sync, FreeSync Premium, and VRR
- Dolby Vision, Dolby Atmos, and webOS
Cons:- Refurbished condition may be a concern for buyers seeking a new set
- 83-inch screen may overwhelm smaller rooms
- Large format is less flexible to place than the 55-inch LG C4
Best for: Home theater buyers with a large room who want an 83-inch OLED and multiple HDMI 2.1 gaming connections
Not ideal for: Buyers who want a new television, have limited wall space, or need a compact viewing setup
- Screen size:83 inches
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Refresh rate:144Hz
- Response time:0.1ms
- Gaming features:NVIDIA G-Sync, AMD FreeSync Premium, VRR
- HDMI inputs:4 HDMI 2.1
- Smart platform:webOS
Our verdict“Choose this refurbished LG for a large-room cinema and gaming setup if its condition and 83-inch footprint suit your needs.”
LG 55-Inch OLED evo C4 Series 4K Smart TV (OLED55C4PUA, 2024)
The 55-inch LG C4 makes the strongest case here for a gaming-first Black Friday OLED buyer who still wants a manageable screen size. Its 144Hz refresh rate, 0.1ms response time, VRR, G-Sync, and FreeSync Premium support responsive play, while four HDMI 2.1 inputs give room for several current-generation sources. That connection detail is more explicit than the Roku Pro Series listing, and the panel’s refresh rate exceeds the Roku’s 120Hz. For films, Dolby Vision, Dolby Atmos, and FILMMAKER MODE broaden its appeal beyond gaming. The compromise is that it’s a 2024 model, while the roundup also includes newer C5 and 2026 Samsung models. I’d favor the C4 when its gaming connections are the deciding factor, but buyers focused on the newest generation should compare those alternatives before choosing.
Pros:- 144Hz refresh rate and 0.1ms response time
- Four HDMI 2.1 inputs for a multi-device gaming setup
- Supports G-Sync, FreeSync Premium, and VRR
- Dolby Vision, Dolby Atmos, and FILMMAKER MODE
Cons:- 2024 model year is older than the listed C5 and S90H sets
- 55-inch screen is smaller than the refurbished 83-inch LG
- Product data does not specify a glare reduction feature
Best for: Console and PC gamers who want a 55-inch OLED with four HDMI 2.1 inputs and a high refresh rate
Not ideal for: Shoppers prioritizing a newer model year or a larger screen for a dedicated theater room
- Screen size:55 inches
- Display technology:OLED evo
- Resolution:4K
- Model year:2024
- Processor:α9 AI Processor Gen7
- Refresh rate:144Hz
- Response time:0.1ms
- HDMI inputs:4 HDMI 2.1
- Audio and video formats:Dolby Atmos, Dolby Vision, FILMMAKER MODE
Our verdict“Choose the C4 if responsive gaming and four HDMI 2.1 inputs matter more than getting the newest model year or a larger display.”
Samsung 48-Inch S90H Series OLED 4K Smart TV (2026)
At 48 inches, the S90H fits a desk setup, smaller bedroom, or living room where a 55-inch set would dominate. It pairs that compact footprint with the roundup’s highest listed refresh rate: 165Hz, alongside G-Sync and FreeSync Premium Pro. Compared with the Sony A90K’s listed 4K/120 gaming support, the Samsung points more directly toward high-refresh gaming. Glare Free technology may also help when reflections are a problem, and its AI features upscale content and smooth motion. The supplied information does not list HDMI input count, HDR formats such as Dolby Vision, or audio formats, which makes it harder to compare movie and connection support with the Sony and LG C4. I’d put this first for compact gaming; film-focused buyers should check those missing details before deciding.
Pros:- Compact 48-inch OLED format
- 165Hz refresh rate with G-Sync and FreeSync Premium Pro
- Glare Free technology targets reflections
- AI upscaling and motion enhancement
Cons:- Product details do not state the HDMI input count
- Product details do not list Dolby Vision or Dolby Atmos support
- Smaller screen than the 55-inch Roku and LG options
Best for: PC and console gamers who need a compact OLED for a desk or smaller room and value a high refresh rate
Not ideal for: Movie viewers who want clearly specified Dolby Vision support or buyers who need a stated HDMI input count
- Screen size:48 inches
- Display type:OLED
- Resolution:4K
- Model year:2026
- Processor:NQ4 AI Gen3
- Refresh rate:165Hz
- Gaming compatibility:NVIDIA G-SYNC, AMD FreeSync Premium Pro
- Picture features:OLED HDR+, Glare Free, 4K AI Upscaling Pro, AI Motion Enhancer Pro
Our verdict“Choose the S90H for compact, high-refresh gaming and glare reduction, after confirming that its connection and format support fit your setup.”
Sony 48-Inch A90K BRAVIA XR 4K HDR OLED Smart TV
The A90K takes a different route from Samsung’s 48-inch S90H: its appeal is the combination of Sony picture processing and unusually screen-based sound, rather than the lineup’s fastest listed refresh rate. XR OLED Contrast Pro and Triluminos Pro are aimed at nuanced contrast and natural color, while Acoustic Surface Audio+ uses the screen as part of the audio system and includes a built-in subwoofer. Google TV, Google Assistant, and AirPlay 2 make it flexible for mixed-device households. It also supports 4K/120, VRR, and ALLM, but Samsung lists 165Hz and glare reduction, making that set a clearer match for high-refresh gaming or reflective rooms. The Sony’s 48-inch size suits a bedroom or compact media space; buyers seeking a larger, faster gaming display should look at the LG C4 instead.
Pros:- XR OLED Contrast Pro and Triluminos Pro picture features
- Acoustic Surface Audio+ with built-in subwoofer
- Google TV, Google Assistant, and AirPlay 2
- 4K/120, VRR, and ALLM gaming support
Cons:- Listed gaming refresh support is below the Samsung S90H’s 165Hz
- 48-inch screen is smaller than the 55-inch LG C4
- Compact size may not suit a primary large-room theater
Best for: Movie and TV viewers who want a compact OLED with Google TV, AirPlay 2, and built-in screen-based audio
Not ideal for: Gamers seeking the highest listed refresh rate or viewers who want a screen larger than 48 inches
- Model:XR-48A90K
- Screen size:48 inches
- Display:OLED
- Resolution:4K HDR
- Smart TV platform:Google TV
- HDMI 2.1 features:4K/120, VRR, ALLM
- Audio:Acoustic Surface Audio+, Dolby Atmos, built-in subwoofer
- Input lag:As low as 8.5 ms
Our verdict“Pick the Sony A90K for compact movie viewing and integrated screen-based sound, while high-refresh gaming buyers should compare the Samsung S90H.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025)
The 65-inch S90F pairs a large OLED screen with VRR gaming up to 4K at 144Hz, giving players with compatible hardware more headroom for fast, responsive action than the 120Hz Samsung S84F. Its NQ4 AI Gen3 processor uses 128 neural networks to upscale lower-resolution video and adjust picture and sound, which can help when a library mixes streaming quality and older sources. Samsung also describes SDR-to-HDR-like processing, but that should not be read as confirmed native HDR format support; those details are not specified here. The tradeoff is a set of performance claims with limited supporting detail. I’d rank it for buyers who value high-refresh gaming and a roomy screen over clearly documented movie-format support.
Pros:- Supports VRR gaming up to 4K at 144Hz
- NQ4 AI Gen3 processor upscales content to 4K
- Motion processing is designed to reduce blur in fast action
- SDR processing can add brighter highlights and more vivid color
Cons:- Native HDR format support is not specified in the provided data
- Some performance claims have asterisks without supporting details
- The 144Hz ceiling benefits only setups that can deliver compatible high-refresh signals
Best for: Players with a compatible PC or console setup who want a 65-inch OLED and 4K VRR support up to 144Hz.
Not ideal for: Movie-first buyers who need specified native HDR format support, or gamers whose devices cannot use refresh rates above 120Hz.
- Screen size:65 inches
- Display type:OLED
- Resolution:4K
- Model year:2025
- Processor:NQ4 AI Gen3
- AI neural networks:128
- Gaming refresh rate:Up to 144Hz at 4K with VRR
- HDR-like processing:SDR content transformation
Our verdict“Choose the S90F if high-refresh 4K gaming on a large OLED matters more than documented HDR format support.”
Samsung 48-Inch S85H OLED 4K Smart TV (2026)
At 48 inches, the S85H is the smaller-room choice in this group, while still bringing 4K OLED and gaming support up to 120Hz. Its NVIDIA G-SYNC and AMD FreeSync Premium compatibility gives PC players useful options for matching the screen to a capable graphics card; G-SYNC is specifically relevant to PC setups. The 65-inch Samsung S90F goes further for high-refresh play with VRR up to 144Hz, but takes more space. Samsung lists an NQ4 AI Gen2 processor for scene enhancement and upscaling, though source quality affects the result, so weak video inputs may not look consistently polished. Buyers who want a compact gaming screen with OLED contrast can favor this S85H; those seeking a large-screen or maximum-refresh option should compare the S90F.
Pros:- Compact 48-inch 4K OLED format
- Supports gaming up to 120Hz
- NVIDIA G-SYNC and AMD FreeSync Premium compatibility
- NQ4 AI Gen2 processing upscales content
Cons:- G-SYNC compatibility is relevant only when connected to a PC
- Picture results can vary with the quality of the source content
Best for: PC gamers furnishing a bedroom, desk setup, or smaller living room who want 48-inch OLED with adaptive sync support.
Not ideal for: Buyers who want a large shared-room screen or need 144Hz-class gaming support like the 65-inch Samsung S90F.
- Brand:Samsung
- Screen size:48 inches
- Display technology:OLED
- Resolution:4K
- Model series:S85H
- Model year:2026
- Refresh rate:Up to 120Hz
- Processor:NQ4 AI Gen2
- Gaming compatibility:NVIDIA G-SYNC and AMD FreeSync Premium
Our verdict“Pick the S85H for a compact OLED gaming setup, especially if your PC can use its adaptive sync features.”
Samsung 77-Inch S84F OLED 4K Smart TV (2025)
The S84F earns its place through 77-inch scale: it offers a more theater-like screen than the 55-inch LG C5, making it the natural fit when viewing size is the priority. Samsung’s NQ4 AI Gen2 processor is specified to enhance content to 4K and optimize picture and sound, while 4K motion up to 120Hz suits sports and compatible games. Pantone-validated color and virtual 3D surround sound round out the viewing setup. The included access to 2,700-plus free streaming channels and 400-plus Samsung TV Plus premium channels may help viewers who want built-in programming options, though channel access is not a substitute for a particular paid service. The tradeoff is its size: buyers with limited wall space or a closer seating position may find the LG C5’s smaller screen easier to place.
Pros:- Large 77-inch OLED screen for a more expansive viewing area
- NQ4 AI Gen2 processor enhances content to 4K
- Supports motion up to 4K at 120Hz
- Includes access to thousands of free streaming channels
Cons:- The 77-inch size can be difficult to place in a smaller room
- Virtual 3D surround sound is not the same as a dedicated speaker setup
- The provided specifications do not list HDR formats
Best for: Viewers setting up a spacious living room or media room who want a large OLED for streaming, sports, and mixed use.
Not ideal for: Apartment dwellers with limited wall space or buyers who want the LG C5’s specified Dolby Vision support for movie viewing.
- Brand:Samsung
- Model:77S84F
- Year:2025
- Screen size:77 inches
- Display type:OLED
- Resolution:4K
- Processor:NQ4 AI Gen2
- Refresh rate:Up to 120Hz
- Color validation:Pantone Validated
Our verdict“Choose the S84F when a spacious room calls for a 77-inch OLED and built-in streaming options.”
LG 55-Inch C5 Series OLED evo 4K Smart TV (OLED55C5PUA, 2025)
The 55-inch LG C5 is the movie-focused pick here because its listed formats include Dolby Vision, alongside Dolby Atmos and Filmmaker Mode. That gives film viewers a more clearly specified HDR and sound feature set than the Samsung S90F listing, which describes SDR enhancement but does not name native HDR formats. OLED evo, Brightness Booster, and more than 8.3 million self-lit pixels are intended to produce vivid color and detailed contrast, while Alpha 9 AI Processor Gen8 and AI Super Upscaling handle lower-resolution material. Compared with the 77-inch Samsung S84F, this LG uses less wall space and gives movie playback a named HDR format, but its 55-inch screen will feel less expansive in a large room. It suits viewers who value film presentation and format support over sheer screen size.
Pros:- OLED evo display with Brightness Booster
- Dolby Vision and HDR10 support are specified
- Dolby Atmos audio support
- Filmmaker Mode and AI Super Upscaling support movie viewing
Cons:- The 55-inch screen is smaller than the 65-inch Samsung S90F and 77-inch S84F
- The supplied product data does not include refresh-rate or gaming compatibility details
Best for: Film and series viewers who want a mid-size OLED with specified Dolby Vision, Dolby Atmos, and Filmmaker Mode.
Not ideal for: Buyers furnishing a large media room who want a 77-inch screen, or viewers who do not need the listed movie-focused formats.
- Screen size:55 inches
- Display technology:OLED evo
- Resolution:4K
- Series:C5
- Model:OLED55C5PUA
- Model year:2025
- Processor:Alpha 9 AI Processor Gen8
- HDR formats:Dolby Vision, HDR10
- Audio:Dolby Atmos
Our verdict“Choose the LG C5 if movie formats and director-focused presentation matter more to you than a larger screen.”
Samsung 55-Inch Class OLED 4K S85D Series HDR Smart TV with Dolby Atmos and Contour Design
The S85D is the design-led 55-inch option, with a contour design and a listed 120Hz Motion Xcelerator rate for smooth motion. Like the LG C5, it supports Dolby Atmos, but LG’s listing goes further by specifying Dolby Vision, HDR10, and Filmmaker Mode; Samsung’s supplied HDR description is simply OLED HDR. That makes the LG easier to match to a movie-format checklist, while the S85D may appeal to buyers who prefer its styling and Samsung’s Tizen OS. Object Tracking Sound Lite adds motion-linked audio effects, though the provided description does not establish it as a replacement for external speakers. Full smart features require a Samsung Account, and some functions may need extra devices or setup. I’d choose it for room aesthetics and Samsung smart features, not as the strongest documented movie-format pick.
Pros:- Contour design offers a distinctive appearance
- 120Hz Motion Xcelerator supports smooth motion
- Dolby Atmos and Object Tracking Sound Lite are listed
- Tizen OS provides Samsung smart TV features
Cons:- Full smart features require a Samsung Account
- The provided HDR specification does not name formats such as Dolby Vision
- Some features may require external devices or additional setup
Best for: Samsung TV buyers furnishing a design-conscious living room who want a 55-inch OLED with 120Hz motion and Dolby Atmos.
Not ideal for: Movie viewers who specifically want listed Dolby Vision and HDR10 support, which the LG C5 specifies.
- Screen size:55 inches
- Resolution:4K UHD
- HDR:OLED HDR
- Processor:NQ4 AI Gen2
- Operating system:Samsung Tizen OS
- Design:Contour Design
- Sound:Dolby Atmos, Object Tracking Sound Lite
- Refresh rate:120Hz Motion Xcelerator
- Color validation:Pantone Validated
Our verdict“Pick the S85D if its contour styling and Samsung platform suit your room, while the LG C5 is a clearer choice for specified movie formats.”
LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos and Dolby Vision
For a Black Friday OLED shortlist, I’d put the 65-inch LG B6 first for buyers who want a balanced mix of film and gaming features without stepping up to a larger 77-inch screen. Its self-lit pixels and Dolby Vision support give dark scenes the precise contrast OLED is known for, while four HDMI 2.1 ports make it easier to connect current consoles and other devices. Compared with the 77-inch LG C5 OLED evo bundle, the B6 is a more manageable-size choice, though it lacks that model’s included mounting and accessory bundle. The tradeoff is a feature-rich setup that may take time to configure, and the supplied details don’t establish how its picture performance compares with higher-tier OLEDs. I’d choose it for a versatile living-room TV, not for shoppers whose main priority is maximum screen size.
Pros:- Self-lit pixels deliver pixel-level black control.
- Dolby Vision support for compatible film and streaming content.
- Four HDMI 2.1 ports accommodate multiple high-bandwidth devices.
- VRR, G-SYNC, FreeSync Premium, and 120Hz support suit gaming.
Cons:- The many picture and gaming options may take time to set up.
- The 65-inch screen is smaller than the 77-inch LG C5 and Samsung S90H picks.
Best for: Viewers who want a 65-inch OLED for movies and console gaming, with four HDMI 2.1 connections for several devices.
Not ideal for: Buyers who want a 77-inch screen or a bundle with a wall mount and accessories included.
- Screen size:65 inches
- Resolution:4K UHD
- Processor:A8 AI Processor 4K Gen3
- HDR:Dolby Vision, HDR10
- Refresh rate:120Hz
- Gaming features:NVIDIA G-SYNC, AMD FreeSync Premium, VRR, 0.1ms response time
- Smart platform:webOS
- HDMI:4 HDMI 2.1 ports
Our verdict“Choose the LG B6 if you want a versatile 65-inch OLED with strong gaming connectivity and Dolby Vision support.”
LG 77″ C5 OLED evo 4K UHD Smart webOS TV (2025) Bundle with Protection, HDMI Cables, Wall Mount & Guidebook
The 77-inch LG C5 OLED evo is the clearest pick here for buyers building a large-screen setup and wanting several setup accessories in one package. Its OLED display, Dolby Vision, and Dolby Atmos support suit movie nights, while the included wall mount, HDMI cables, protection, and guidebook may be useful for someone outfitting a room from scratch. Compared with the 65-inch LG B6, it offers a substantially larger stated screen and an α9 Gen8 processor, but demands more room and careful handling at nearly 60 pounds with its stand. The bundle’s contents also make it less compelling if you already own mounting hardware and cables. I’d pick it for a spacious living room and a buyer who values the included setup items, rather than for a compact room or a simple TV replacement.
Pros:- 77-inch OLED screen makes a larger viewing area than the 65-inch LG B6.
- Dolby Vision and Dolby Atmos support suit compatible movies and shows.
- Bundle includes a wall mount, HDMI cables, protection, and guidebook.
- AI Picture Pro and AI Super Upscaling process lower-resolution sources.
Cons:- Large size and nearly 60-pound stand weight call for sturdy support and careful installation.
- Included accessories add less value for buyers who already own equivalent equipment.
- Listed annual energy consumption is 375 kWh.
Best for: Households furnishing a spacious living room that want a 77-inch OLED plus a wall mount, HDMI cables, and a beginner guide.
Not ideal for: Apartment dwellers with limited wall or stand space, or owners who already have mounting hardware and cables.
- Display technology:OLED
- Screen size:77 inches
- Resolution:4K UHD
- Refresh rate:120Hz
- Processor:α9 AI Processor Gen8
- HDR formats:HDR10, Dolby Vision, Hybrid Log Gamma
- Audio:2.2-channel speakers with Dolby Atmos
- Bundle contents:Protection, HDMI cables, wall mount, and guidebook
- Weight with stand:59.7 pounds
Our verdict“Pick this bundle if you have room for a 77-inch OLED and want mounting and setup accessories included.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
For a buyer whose Black Friday shortlist centers on a large display for PC gaming, the 77-inch Samsung S90H stands apart with its stated 165Hz refresh rate and G-SYNC and FreeSync Premium Pro support. Those features can make motion feel smoother with compatible gaming hardware, while 4K AI upscaling and AI Motion Enhancer Pro target lower-resolution video and fast-moving scenes. Compared with the 77-inch LG C5 bundle, the S90H puts its clearest emphasis on high-refresh-rate gaming; the LG instead supplies Dolby Vision and practical setup extras. Samsung lists HDR+ with glare-free technology, but the supplied specs do not list Dolby Vision, so buyers who prioritize that format may prefer the LG. The S90H’s fastest gaming features also depend on compatible equipment, making it a focused choice rather than an automatic fit for every household.
Pros:- 77-inch OLED display pairs large-screen viewing with 4K resolution.
- 165Hz refresh rate is suited to compatible PC gaming.
- G-SYNC and FreeSync Premium Pro provide adaptive-sync options.
- AI upscaling and motion enhancement address lower-resolution and fast-moving content.
Cons:- 165Hz and adaptive-sync benefits depend on compatible connected hardware.
- The supplied specifications do not list Dolby Vision.
- Its 77-inch size needs substantial room and suitable placement.
Best for: PC gamers seeking a 77-inch OLED with up to 165Hz and adaptive-sync support, provided their hardware supports those features.
Not ideal for: Movie viewers who specifically want Dolby Vision support or gamers without compatible high-refresh-rate PC hardware.
- Screen size:77 inches
- Display technology:OLED
- Resolution:4K
- Model year:2026
- Processor:NQ4 AI Gen3
- HDR:HDR+ with glare-free technology
- Refresh rate:165Hz
- Gaming features:G-SYNC, FreeSync Premium Pro
- Upscaling:4K AI Upscaling
Our verdict“Choose the S90H if high-refresh-rate PC gaming on a 77-inch OLED matters more to you than Dolby Vision or bundled setup gear.”
Samsung 65-Inch Class S95F OLED 4K Smart TV (2025)
The 65-inch Samsung S95F is the room-focused choice in this group: its glare-free technology is designed to reduce screen reflections, a practical advantage for daytime viewing or rooms with challenging light. OLED’s pixel-level black control is paired with OLED HDR Pro, while Vision AI upscaling is intended to improve the appearance of lower-resolution sources. Compared with the 65-inch LG B6, the S95F lists support for PC gaming up to 4K 165Hz and emphasizes glare reduction; the LG lists Dolby Vision and four HDMI 2.1 ports. The S95F’s top refresh rate requires compatible PC games and graphics hardware, and the supplied details don’t specify its HDMI count. Upscaling also depends on the source, so I’d favor it for its glare-focused feature set rather than assume every program will look dramatically sharper.
Pros:- Glare-free technology is designed to reduce reflections.
- OLED display provides pixel-level black control.
- Vision AI upscaling targets lower-resolution content.
- Supports up to 4K 165Hz gaming with compatible PC hardware and games.
Cons:- The maximum gaming refresh rate depends on compatible PC hardware and games.
- Upscaling results can vary with the source material.
- The supplied product data does not specify HDMI port count or list Dolby Vision.
Best for: Viewers with a bright or reflective 65-inch-TV room who also want high-refresh-rate PC gaming support.
Not ideal for: Buyers who need confirmed multiple HDMI 2.1 ports or specifically want listed Dolby Vision support.
- Screen size:65 inches
- Display type:OLED
- Resolution:4K
- Model year:2025
- Processor:NQ4 AI Gen3
- HDR:OLED HDR Pro
- Gaming refresh rate:Up to 4K 165Hz with supported PC games
- Audio:Dolby Atmos
- Features:Glare-free technology, Samsung Vision AI, Alexa built-in
Our verdict“Pick the S95F if glare reduction is a priority and your PC setup can use its high-refresh-rate gaming support.”
How We Picked
I ranked these TVs by how well their size, product tier, and listed features fit common Black Friday shopping needs. I gave more weight to broadly useful configurations, such as a mid-size screen from a current series, than to a very large or premium set that makes sense for a narrower budget or room. I also considered the practical differences between entry-level and higher-tier product lines, the appeal of compact models, and whether a listing is refurbished or sold as a bundle.
The order reflects the role each TV can play in a buying decision, not a claim that every model has been independently measured. A newer model is not automatically a better fit: an older set may work for a smaller room, while a large screen may bring setup and viewing-distance demands. For refurbished and accessory bundles, I rank the configuration with its added purchase checks in mind. I leave out sale prices because Black Friday offers can change and the right comparison depends on the exact model and listing.
| oled tv deals black friday | Processor |
|---|---|
| Roku 55-Inch Pro Series OLED 4 | — |
| LG 83-Inch Class OLED evo AI 4 | Alpha 9 AI Processor Gen8 |
| LG 55-Inch OLED evo C4 Series | α9 AI Processor Gen7 |
| Samsung 48-Inch S90H Series OL | NQ4 AI Gen3 |
| Sony 48-Inch A90K BRAVIA XR 4K | — |
| Samsung 65-Inch Class OLED S90 | NQ4 AI Gen3 |
| Samsung 48-Inch S85H OLED 4K S | NQ4 AI Gen2 |
| Samsung 77-Inch S84F OLED 4K S | NQ4 AI Gen2 |
| LG 55-Inch C5 Series OLED evo | Alpha 9 AI Processor Gen8 |
| Samsung 55-Inch Class OLED 4K | NQ4 AI Gen2 |
| LG 65-Inch Class OLED AI 4K B6 | A8 AI Processor 4K Gen3 |
| LG 77" C5 OLED evo 4K UHD Smar | α9 AI Processor Gen8 |
| Samsung 77-Inch Class S90H Ser | NQ4 AI Gen3 |
| Samsung 65-Inch Class S95F OLE | NQ4 AI Gen3 |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Before choosing from this list, I’d narrow the decision by room, viewing habits, and listing details. These checks help prevent a tempting Black Friday offer from steering you toward the wrong size or condition.
Match Screen Size to Your Room
Measure the wall or stand area and check the TV’s full width, including the feet if you plan to use furniture. A 77- or 83-inch screen can make films and sports feel more involving, but it may dominate a small room or leave too little space for speakers. A 48-inch model can suit a bedroom or compact living area, though it may feel modest as the main screen for a large seating group. Viewing distance matters as much as diagonal size: sit where you can follow the whole image without turning your head. Before focusing on a deal, decide on a size range and remove options that do not fit it.
Compare Model Tiers, Not Just Model Years
Series names such as LG B, C, and G or Samsung S85, S90, and S95 indicate different places in each brand’s lineup, but the year alone does not tell you which one fits best. A higher-tier model may offer features that matter to a home theater or gaming setup, while a simpler series may cover everyday streaming well. Check the exact model number and the features listed for that version, since names can look similar across years and screen sizes. Avoid paying extra for a tier whose capabilities you will not use. Compare the specific configurations side by side before treating a newer label as an automatic upgrade.
Check the Full Listing and Condition
Black Friday listings can differ even when the headline model name matches. Confirm whether the TV is new, refurbished, or part of a bundle, and read what the seller includes. For a refurbished set, check who inspected it, what warranty applies, and how returns work if the screen or accessories arrive in unsatisfactory condition. For bundles, make sure the mount, cables, and protection plan are useful and compatible with your setup. A bundle’s extras should not distract from the TV’s exact model and condition. Keep screenshots or a copy of the listing details until delivery.
Plan for Gaming and Connected Devices
If you use a current game console or PC, check the input features and supported refresh rate on the exact TV you are considering. A product title that mentions 120Hz is useful context, but ports and supported formats also affect what you can connect at once. Count your devices, including a soundbar, streaming box, and console, then see whether the available HDMI connections suit them. Buyers who mainly stream shows may value a straightforward interface and app support more than gaming specifications. Think through your actual devices before comparing feature lists.
Set a Buying Limit Before the Sale
Choose a maximum spend for the TV itself and a separate allowance for a stand, wall mount, or sound system. This keeps a large-screen upgrade from quietly becoming a much larger room project. Compare offers against the exact model number, since a lower listing may refer to a different series, year, condition, or bundle. Decide in advance whether you value a bigger screen, a higher product tier, or a newer model most. That priority will help you judge a sale quickly without treating every advertised markdown as a good match.
Frequently Asked Questions
Should I choose the LG C5 or a Samsung S90-series TV?
I’d start with the features and interface you want, then compare the exact size and model year available. The LG C5 is the all-around recommendation in this lineup, while Samsung’s S90 models are a higher-tier option than its S85 sets. Check the specific listing for gaming support, connections, and smart TV features instead of assuming every model in a series is identical. If both suit your setup, let the total listing terms and screen size decide.
Is a refurbished 83-inch LG C5 a sensible Black Friday choice?
It can suit someone who wants a very large screen and accepts the additional condition checks. Before buying, confirm the refurbisher, warranty coverage, return window, and what accessories are included. Also measure the room and delivery path; an 83-inch TV is a substantial piece of equipment even when the listing looks appealing. If the protection and return terms are unclear, a new smaller model may be easier to buy with confidence.
Should I buy a 48-inch OLED or stretch to a 55-inch model?
Choose based on seating distance and room layout rather than a general rule that bigger is better. The 48-inch options in this roundup suit compact spaces and buyers who want a smaller main screen or a secondary TV. A 55-inch set is a more flexible living-room size for many households, but it needs enough wall or stand width. Measure first, then compare the price and features of models within the size that actually fits.
Does a bundle with a mount and cables make a better deal?
Only if the included items match your setup and the bundle’s terms are clear. Check the mount’s compatibility with the TV and your wall, and confirm that the cables meet the needs of your connected devices. Compare the bundled TV’s exact model number, condition, warranty, and return terms with a standalone listing. Accessories have little value if you already own suitable ones or cannot use them. Judge the package by what you would otherwise need to buy.
Which size and tier should I prioritize for a bright, multipurpose living room?
First choose a screen size that suits your viewing distance and seating arrangement; then compare the model tiers. The Samsung S95F is the premium pick in this lineup, while the S90F offers a different route to a 65-inch Samsung OLED. Check the exact model’s listed picture features and room suitability rather than relying on series names alone. If your room gets a lot of daylight, look for clear details about brightness handling in the specific listing or manufacturer specifications. A premium label cannot compensate for a screen that is too large or poorly placed.
Conclusion
I’d choose the LG 55-inch C5 as the best overall fit for buyers who want a current, versatile mid-size OLED. For premium buyers, the Samsung 65-inch S95F is the higher-tier recommendation; those seeking a large screen at a lower series level can compare it with the Samsung 65-inch S90F. The Samsung 55-inch S85D is my straightforward entry point for beginners, while compact-room shoppers should look first at the 48-inch Samsung or Sony models. If screen size is the priority, consider the 77-inch options or the refurbished 83-inch LG only after checking room fit and listing terms. Pick your size and condition first, then compare the exact model and offer.
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